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Melt Shop Kicks Off 2019 with Opening of New Restaurant in New York City

Posted On: Feb 11, 2019   |   Posted By: Restaurant News

Melt Shop Kicks Off 2019 with Opening of New Restaurant in New York City

NYC-Based Melted Sandwich Pioneer Opens Fifth Location in Hometown
New York, NY Melt Shop , the pioneer of the Melted Sandwich Movement, announced today the opening of a new corporate-owned restaurant location in Manhattan's Union Square neighborhood. On the heels of a successful 2018 that included positive comp sales and a robust development pipeline, the fast casual leader has started 2019 with its first New York City opening in four years. Located at 135 4th Ave., the new Melt Shop marks the brand's fifth restaurant in the city and ninth in the state.
“It was only eight years ago that we opened the first Melt Shop as a walk-up counter in Midtown, so to see how far we've come, opening our fifth restaurant in the city, is a very proud moment for us,” said Spencer Rubin, Founder and CEO of Melt Shop. “Although we've been developing rapidly outside New York City, we've never forgotten where we came from and believe it's important we stay true to our roots. We're thrilled to have the...

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