Bourbon / Newswire

New Holland to Launch New Brand Campaign

Posted On: Oct 11, 2018   |   Posted By: Brewbound

HOLLAND, Mich. - Tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout, New Holland Brewing Company is launching a new brand campaign: Share A Legend. At its core, the campaign is a celebration of storytelling shared among friends over this timeless brew-and the legend of Dragon's Milk that began when it was first bottled 17 years ago.
Share A Legend is an open-ended storytelling project that invites fans to share their personal tales, whether they are stories of triumph, the goodness of humankind or someone who has inspired them. Throughout the campaign, New Holland Brewing Company will release the legends of six real people, who fall into the archetypes, starting with Warrior and followed by Huntress, Smith, Poet, Alchemist and Performer. The videos, the new DragonsMilk.com website and other branded elements adopt a half-illustrated design that embody the true but imaginative and creative nature of legendary tales that are passed down over time.
Share A Legend Campaign
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