Drinks > Whiskey

The Rest of the Sourced Whiskey Story

1 month ago   |   By Chuck Cowdery

A few weeks ago, NBC News posted a story and video with the headline "Behind the misleading claims fueling America's bourbon boom." They did a good job with it. It was well told and accurate, despite the overheated headline.
Stories about whiskey sourcing appear from time to time and that's good too. It is an aspect of the industry most people don't understand, and there are shady operators out there who exploit that ignorance.
But there are a few parts of this story most journalists miss.
(1) Sourced whiskey is nothing new.
(2) Whiskey sourcing is not inherently sinister.
(3) It's not all...
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