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Brewers Association Sells Top GABF Sponsorships to Buffalo Wild Wings, Jameson

7 monthes ago   |   By Brewbound

The Brewers Association announced a sponsorship deal earlier this week to feature a Buffalo Wild Wings branded pop-up sports bar on the floor of the Great American Beer Festival , its marquee tasting and judging event held annually in Denver.
The partnership with the chicken wing chain, which was acquired last November by Arby's for $2.9 billion, is the second major sponsorship deal for the late September festival. In early June, the BA announced that Pernod Ricard-owned Jameson would build a barrel-aged beer garden on the festival floor.
Speaking to Brewbound, BA marketing director Ann...
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