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Bourbon Distillers Are Betting $1 Billion That International Drinkers Will Save Them From the Next, Inevitable Bust

11 monthes ago   |   By Vine Pair

This spring, Buffalo Trace commemorated the filling of its 7 millionth barrel of bourbon with a celebration at its Frankfort, Ky., distillery. The barrel in question was signed by a bunch of workers and some visiting journalists and then rolled through the crowd into the tiny Warehouse V, a “single barrel” warehouse/tourist attraction, as Sazerac president and CEO Mark Brown spoke about the significance of the occasion. After he finished, everyone gathered on the lawn to enjoy some lemonade and cupcakes (despite all those barrels, no bourbon was served).
Buffalo Trace is expanding at a...
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