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Power Hour: Craft Growth Takes Hit From Wine and Spirits

8 days ago   |   By Brewbound

Wine and spirits brands are cutting into the growth of the craft beer segment, according to Patrick Livingston, director of client insights for market research firm IRI.
Livingston, who led yesterday's Power Hour presentation hosted by the Brewers Association , said craft beer dollar sales were up just 1.7 percent in IRI's multi-outlet off-premise U.S. retail universe through July 8. Livingston added that craft has begun to plateau in off-premise channels, with volume sales leveling off since late March.
“No longer are we seeing incremental growth every single month,” he said.
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