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Jimboy's Tacos Celebrates 65th Anniversary By Rebranding Back To Its Roots

1 month ago   |   By Restaurant News

From 1954 Food Trailer to Today's 40+ Locations, the Iconic California Taco Franchise Announces System-Wide Rebrand That Shines Spotlight on its History
Sacramento, CA Since its humble beginnings as a single beach food trailer, legacy brand Jimboy's Tacos has held a deep commitment to its heritage and values. This year, the home of “The Original American Taco” is celebrating its 65th anniversary by rebranding its restaurants to highlight the brand's rich history-while continuing to innovate what it means to create a unique taco experience today.
Jimboy's Tacos was founded in 1954 by Jim...
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